Encompass Marketing
  • Email
  • Facebook
  • Linkedin
  • Twitter
Call us on 07811 212874
  • Home
  • About Us
  • Marketing Strategy
  • CV-19 Impact Plan
  • Digital Marketing
  • Board Level Strategy
  • Training
  • Blog
  • Contact

Marketing Strategy

Much is written about Marketing, what it is, what does it include or exclude but very simply our philosophy is that Marketing is every touchpoint you will have with your audience … so it is an all-encompassing (excuse the pun!) approach to who you are, what you do, how you do it and who you do it to – every single day in your business life!

Phew, that’s a lot to consider so our job is to break it down into simple, bite-sized chunks:

4 Steps to Sales-Focused Marketing

Who are we and where are we now?
Our strengths, our opportunities, who is already in our fan club, understanding buying drivers and development of key messages.

Where do we want to be?
Setting goals, objectives and targets.

How will we get there?
Developing noise and a dynamic communications strategy to new target audiences, existing clients, referrers, partners and all other stakeholders.

How to measure performance and success?
Setting up monitoring and evaluation, ensuring systems, people and processes are all buying into and working as part of your Marketing Plan.

A Picture paints a thousand words

And we can’t sum up all the ‘Touchpoints’ we tackle with you when we work together any better than this……

So come and talk to us about where we can help in giving your marketing real focus

Does your business need more marketing focus?

    Your Name (required)

    Company

    Your Email (required)

    Where Encompass can help

    • Marketing Strategy Development
    • Visioning and Brainstorming
    • Ideas Generation
    • Joining up online and offline communications
    • Communication Planning
    • Developing a Marketing culture
    • Gaining Team Buy-in
    • Action planning and Implementation
    I have just completed 2 months working with Jayne formulating a comprehensive development and marketing strategy for my business. Jayne has been fantastic. I felt that she quickly understood my business needs. She is dedicated and hardworking, and this combined with her natural clear minded and efficient approach has led to us achieving much more than I thought possible in the time we had. I am looking forward to seeing the results of the work, and I will definitely use her sevices again.
    Suzanne Hibberd
    Bedale Osteopaths

    Legal

    Privacy Policy

    (c) 2020 Encompass Marketing UK - Website by Sour Mash Media