One of the reasons we’ve managed to survive the past seven months is that we were in such good shape. We’ve had amazing financial support from Stephen Moulds and HR advice from Lamont Jones Ltd but there’s someone else who’s helped us hugely, Jayne Graves DipM FCIM
We started working with Jayne in 2017 on a marketing strategy that would underpin our growth objectives. She guided us through a constructive four step process taking control of our marketing activities and budgets.
Setting ourselves the ambitious target of increasing turnover by 65% in three years, together we identified new client, conversion and lead generation targets. We created a communications plan, both an online including website, SEO, PPC, email marketing, online PR and social media, and offline including direct mail, telephone sales, account upsell and thank you strategy.
Dissecting the performance of all campaigns, processes, people and ultimately the profits vs targets, she ensured we stayed on track.
With Jayne’s support we hit every target set! We would highly recommend Jayne to any company who wants their marketing to deliver tangible results.