Much is written about Marketing, what it is, what does it include or exclude but very simply our philosophy is that Marketing is every touchpoint you will have with your audience … so it is an all-encompassing (excuse the pun!) approach to who you are, what you do, how you do it and who you do it to – every single day in your business life!
Phew, that’s a lot to consider so our job is to break it down into simple, bite-sized chunks:
4 Steps to Sales-Focused Marketing
Who are we and where are we now?
Our strengths, our opportunities, who is already in our fan club, understanding buying drivers and development of key messages.
Where do we want to be?
Setting goals, objectives and targets.
How will we get there?
Developing noise and a dynamic communications strategy to new target audiences, existing clients, referrers, partners and all other stakeholders.
How to measure performance and success?
Setting up monitoring and evaluation, ensuring systems, people and processes are all buying into and working as part of your Marketing Plan.
A Picture paints a thousand words
And we can’t sum up all the ‘Touchpoints’ we tackle with you when we work together any better than this……
So come and talk to us about where we can help in giving your marketing real focus